Why Your Google Business Profile Is Costing You Clients (Local SEO Optimization)

Lucas Haydock
Jun 10
3 min read

Estimated Read Time: 4 minutes

Category: SEO & Local Search

Subcategory: Local SEO Optimization

Intro

If you run a service-based business, your Google Business Profile (formerly Google My Business) could be one of your most powerful tools — but only if it’s set up the right way. For many early-stage businesses, especially those just getting started, this profile is the first thing people see when they Google you. If it’s incomplete, outdated, or poorly managed, it could be costing you calls, clicks, and real clients.

At SnapScaled, we work with businesses like yours to turn overlooked details into growth opportunities. Here’s how to fix the most common issues — and start turning your profile into a client-generating machine.

Want us to build your SEO or PPC campaign for free?

1. Incomplete or Outdated Information

A lot of early businesses forget to update their hours, services, or contact info after launch. Or they’ve moved locations and haven’t updated the address. These small details matter — and Google users bounce fast when something doesn’t line up.

Fix: Log into your Google Business dashboard and review every field. Make sure your hours, services, and contact info are current and consistent with your website and social media. If you’re open for DMs or texts, turn on the messaging feature.

2. Low-Quality or Missing Photos

People trust what they can see. If your profile has no photos — or worse, bad ones — you’re creating doubt before anyone even visits your site.

Fix: Upload clear, high-quality images that reflect who you are and what you do. Think team photos, behind-the-scenes, your workspace, your finished work. Update them regularly — Google loves fresh content, and so do potential customers.

3. Weak Reviews (or No Reviews at All)

No reviews = no trust. A couple of 5-star ratings from family members won’t cut it. People want to see volume, variety, and recent feedback before they reach out.

Fix: Make reviews part of your process. Send every happy customer a quick follow-up with a link to review you on Google. Respond to all reviews — good or bad — to show you’re active and invested. If you want a system for this, we help our clients build one that runs on autopilot.

4. Keyword-Stuffed Business Names

Trying to rank by stuffing keywords into your business name (like “Affordable Electrician Toronto”) might feel smart — but it can get your profile suspended. Plus, it looks spammy to real people.

Fix: Keep your business name clean and consistent with your brand. Use keywords in your business description, services list, and posts instead. There are better ways to rank — and we can show you how.

5. Ignoring the Extra Features

Most businesses set up their profile once and forget it. But Google offers powerful tools — like Q&A, bookings, service lists, and weekly updates — that can help you stand out locally.

Fix: Treat your profile like your storefront. Post updates every week, list all your services in detail, and answer common questions to build authority. These updates signal to Google (and your customers) that you’re active and trustworthy.

Ready to Turn Your Profile Into a Lead Magnet?

Your Google Business Profile isn’t just a listing — it’s your digital storefront, your trust signal, and for many new businesses, your #1 source of leads.

If you’re unsure how to make it work for you, we’ve got your back.